Case Study
Aurivo
New Look, Same Legacy:
Bringing Connacht Gold’s Packaging Refresh to Life
When Aurivo introduced updated packaging across its Connacht Gold range, it marked an exciting new chapter for one of Ireland’s most trusted dairy brands.
To match the fresh look with equally refined content, they partnered with Verver.
With a focus on Connacht Gold and other product lines, Aurivo’s primary goal was to create imagery that emphasised their heritage while resonating with their customers in modern, authentic settings.
Together, we created vibrant, versatile visuals that helped Aurivo showcase the updated brand identity across campaigns, point-of-sale displays, and digital platforms.
About The Brand
Aurivo Co-Operative Society is one of Ireland’s largest agri-food businesses and home to beloved consumer brands including Connacht Gold, Donegal Creameries, and Organic for Us. With a legacy of quality and strong roots in Irish farming, Connacht Gold has long held a special place on kitchen tables across the country.
In 2022, the brand introduced refreshed packaging to better reflect its trusted quality and contemporary relevance—signalling the need for an elevated visual approach that could do the same.
The Challenge
While the Connacht Gold packaging had evolved, much of the brand’s existing content had not. To ensure the new design landed effectively with both customers and stockists, Aurivo needed imagery that could support and enhance the relaunch.
Key considerations included:
Outdated Visuals: Existing photography featured the old packaging, creating a mismatch across platforms.
Multi-Channel Demands: New assets were needed for use across web, social media, in-store displays, and national campaigns.
Alignment: With a wide product range we wanted to align their modern marketing efforts with the brand’s deep-rooted identity of sustainability, heritage, and quality.
Rather than reinvent the brand, the goal was to reintroduce it—cleaner, fresher, and ready for a new generation of customers.
Our Approach
Verver acted as an extension of Aurivo’s in-house team, producing a high-impact content library designed to bring the new packaging—and the values behind it—to life.
1. Planning for Flexibility
We collaborated with Aurivo to map upcoming campaign needs and ensure our imagery could work across multiple brand touchpoints.
2. Styling for Everyday Moments
We used natural, relatable settings to anchor Connacht Gold in real Irish kitchens—styling each shot to feel both aspirational and familiar.
3. High-Efficiency Shoot Days
With precision planning and detailed prop styling, we maximized shoot efficiency across products and seasonal themes. Deliverables included:
Hero and cut out shots of products with new packaging
Recipe and occasion-based photography (e.g., brunch spreads, holiday tables)
POS and press-ready imagery aligned with national campaigns
The Impact
The packaging refresh found its perfect match in Verver’s visual strategy—helping ensure a seamless rollout across all of Aurivo’s customer-facing channels.
Visual Alignment Across All Channels
The new imagery supported in-store displays, press features, web banners, and social content—ensuring consistency at every touchpoint.
Efficient Content Production
Our streamlined process and styled modular assets helped the Aurivo team meet content needs quickly, with flexibility to adapt for future launches.
“Suzy thank you so much for all the amazing work on the photography – It really has brought our brand to life!!”
“Absolutely fantastic Suzy!! These are such fab shots!! The shots of the kids together are just adorable! So natural too!”
“My goodness, these are absolutely stunning!!! I love every single one of them Suzy! Some lovely moments between the kids there, they are amazing.”
Final Thoughts
Connacht Gold’s packaging update was more than a cosmetic change—it was a moment to reconnect with customers and reinforce the values behind the brand. With strategic visuals that bridged tradition and relevance, Verver helped ensure the relaunch landed with warmth and confidence.
Looking to refresh your content in line with packaging or brand updates? We’re here to make it seamless. Talk to our team. →
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