Louise Waters Natural Therapies offers a wide range of holistic treatments and yoga classes to sooth the mind, body and spirit.
Commercial photography in the form of lifestyle imagery was created for Louise Waters Natural Therapies for their premises, website, social media and print use. Imagery was used to show the lifestyle and values associated with the business, while also creating the feeling of relaxation & natural well-being.
At the inception of the Louise Waters Natural Therapies business, we met and discussed the visual identity of the brand. We looked at how LWNT’s values and core mission could be translated aesthetically.
This included looking at colour values to determine which tones and shades reflected the mood that the business wanted to create. These colours would be used in their premises and across all platforms where their customers would interact with their branding. A neutral and harmonious colour palette was chosen and the location for a photoshoot selected. This setting had the chosen colour scheme as well as multiple assets in close proximity such as autumnal trees and a body of placid water.
In addition to the lifestyle shoot we made some profile pictures of the business owner, the premises and a selection of images to represent the varied services offered by Louise Waters Natural Therapies. These images would be used primarily for the website illustrating the offerings of the business and creating a cohesive aesthetic across the site.
Louise Waters Natural Therapies moved to a larger premises as their had business expanded in 2019. To introduce their clients to their new location and services, we created new imagery and a short commercial video showcasing the classes and treatments on offer. Sections of this video were designed to be used independently for social media posts, while the video as a whole would be used on their website and newsletter.