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Lifestyle Images

Corporate Video Production

signature Brand Images


Website & Social Imagery

Case Study

Louise Waters Natural Therapies

Our work

Louise Waters Natural Therapies offers a wide range of holistic treatments and yoga classes to sooth the mind, body and spirit. 

Commercial photography in the form of lifestyle imagery was created for Louise Waters Natural Therapies for their premises, website, social media and print use. Imagery was used to show the lifestyle and values associated with the business, while also creating the feeling of relaxation & natural well-being.

Louise Waters Advertising Images
Commercial Lifestyle Photography by Suzy McCanny Photography & Fashion

Creative Process

At the inception of the Louise Waters Natural Therapies business, we met and discussed the visual identity of the brand. We looked at how LWNT’s values and core mission could be translated aesthetically.

 This included looking at colour values to determine which tones and shades reflected the mood that the business wanted to create. These colours would be used in their premises and across all platforms where their customers would interact with their branding. A neutral and harmonious colour palette was chosen and the location for a photoshoot selected. This setting had the chosen colour scheme as well as multiple assets in close proximity such as autumnal trees and a body of placid water.  

In addition to the lifestyle shoot we made some profile pictures of the business owner, the premises and a selection of images to represent the varied services offered by Louise Waters Natural Therapies. These images would be used primarily for the website illustrating the offerings of the business and creating a cohesive aesthetic across the site.

Business Growth

Louise Waters Natural Therapies moved to a larger premises as their had business expanded in 2019. To introduce their clients to their new location and services, we created new imagery and a short commercial video showcasing the classes and treatments on offer. Sections of this video were designed to be used independently for social media posts, while the video as a whole would be used on their website and newsletter. 

Additional Information about how we create signature branding images.

Brand consultation

A brand consultation includes a review of your current media across all platforms and locations. We then look at your plans for the business moving forward and assess the best use of media to compliment your growth strategy for the business. 


We craft the production of your media around the guidelines set out in your consultation. We choose all aspects of our productions based around our brief to make sure the visual story furthers the brand’s chosen direction. Some elements we consider are colours, tones, lens choices, shooting style, models,  location choice & retouching style. Combining all these elements, we develop a look that is uniquely yours. 


We review and continue to work with you to keep your content fresh and on point. As your business grows or pivots, we’ll help you work with your current media and develop new content to fit your needs. We will transition your aesthetic while maintaining the value of your existing media bank


If you need to create additional daily content for social media, we can work with you to optimise your in-house imagery. We will give you tools to keep your brand visuals consistent so that the media you create works alongside our professional imagery.