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Product & Lifestyle Images

Product Cut -Outs

Campaign Video

Case Study
Magee 1866

Our work

Product and lifestyle imagery is created for Magee 1866 throughout each season, of all clothing for e-commerce and print media product features. This imagery is used on their own website and by all stockists of their clothing.


model in boasted wearing orange tweed coat

Magee Lifestyle 2021

Fashion campaign shoot for A|W 202O. Shot in Leitrim
Model beside lake
model sitting on rocks beside lake
Model sitting in boat at boat shed
Model wearing tweed hat
model beside lake
model wearing tweed coat

Suzy shoots both our website cut outs and lifestyle shoots. We find working with Suzy great – she is very efficient and organised. Suzy organises model, make-up and hair bookings which we find really helpful. The cut out shots are clean and reflect each product’s colour, shape and the details really well. We do 2 – 3 lifestyle shoots each year and these are amazing, Suzy captures the brief perfectly and the results are stunning. The shoots are relaxed and Suzy gets the best out of the models. We are pushing our brand image all the time – capturing our heritage but in a contemporary light and this is coming through in the shoots.

Charlotte Temple

Design Director, Magee 1866

Creative Process | Product Imagery

All clothing is photographed in the studio on mannequins and then retouched to show the garment’s accurate fit & shape. Colours are managed from start to finish to ensure the buyer  receives what they saw on their screens.

The mannequin is removed in post production to create the ghost form appearance.

Each background is “cut out” of the image so that it could be used in an overlay style such as in magazine features.

Every garment image is also delivered on a perfect white background so that they would appear to float on the web page in a clean layout without any background box or shadowing.

We capture overview and detail shots of each garment showing their quality and craftsmanship. Details include trims, fabrics, hand finishing & design accents.


Tweed suit jacket Magee 1866
Jacket Product photograph
Jumper fashion cut-out image
Magee 1866 Homewares, Throws
Magee 1866 Homewares, Throw on chair
iPad showing cut outs of fashion garments

Work in practice

Our clients send or courier their clothing to us each season. We photograph them and return the clothing over 3-5 days. We then post produce the images to optimise them for use on the web and in print. 

Guidelines and Consistancy

We worked with our clients to create brand guidelines for consistency across all their images from season to season including shot lists for specific garment types, uniform border sizes on all images, file naming, meta data for search engine optimisation and image sizing outputs .

File Management

A master list of all products shot can be managed to avoid duplication. An image archive can be created and maintained for cross referencing and as an offsite back up. The in-house teams are able to upload the clothing collections to the web easily as all files are sized, meta tagged and ready for use.

Magee 1866 Product Photography
Shirt, Product cut out photography
laptop view of e-commerce store

Additional Information about how we create product images.

Time Management

Large quantities of product shots are booked in advance to guarantee the turn around time that brings the products from the manufacturer to the sales floor with minimum time lag

User Testing

We have extensively worked with end users to work out the best image practices for sales, attaining repeat customers & building brand loyalty. We offer consultations to create the content that will best serve your business.

Market Research

We carry out ongoing market research to maintain best practices for content delivery and engagement, making sure that the content we create for you always meets the latest standards and requirements for your sales platforms.

Quantity Costing

Costs per image scale with image quantities so it is most cost effective for you to send your products in the largest numbers possible.

Fashion Photography Ireland

Magee Lifestyle 2020

Fashion campaign shoot for A|W 202O. Shot in Sligo
Fashion Photography Ireland
Fashion Photography Ireland
Fashion Photography Ireland
girl on mountain with pink throw wrapped around her
Fashion Photography Ireland
Fashion Photography Ireland
Fashion Photography Ireland
Fashion Photography Ireland
fashion model on mountainside wearing knit
Fashion Photography Ireland
Magee 1866 Spring Summer Collection, Irish Wool. Model walking in garden ,spring time

Magee Lifestyle S|S 2021

Fashion campaign shoot for S|S 2021. Shot in Donegal
Model wearing liberty print in spring garden
Model wearing Irish wool coat in spring time garden

Spring Summer 2021 Collection Video


Models walking along rocks beside tide pool

Magee Lifestyle S|S 2022

Fashion campaign shoot for S|S 2022. Shot in Donegal
Magee 1866 clothing Fashion photography campaign ss 2022
Couple on the beach, Models Magee 1866, Phoebe Kate Tan, Caoimhin O'Brien
Caoimhin O'Brien modelling Suit on the beach, Donegal
Model on a beach sunset
Magee 1866 clothing Fashion photography campaign ss 2022

Case Studies