Case Study
Una Burke Leather
Strength in Structure: Crafting a Brand Story for a Visionary Leather Artist
Verver partnered with luxury leather designer Una Burke to create a cinematic short film funded by Creative Heartlands, celebrating her craftsmanship, philosophy, and international acclaim. Through intimate documentary‑style storytelling and sculptural visuals, we revealed the depth behind her brand—transforming complex artistry into an accessible, emotionally charged narrative for global audiences.
About the Brand
Una Burke is an award‑winning Irish designer and leather artisan whose architectural pieces blur the lines between fashion, art, and sculpture. Her work has appeared on Lady Gaga, Jennifer Lawrence, Rihanna, and in global editorials from Vogue Italia to ID Magazine.
At the heart of her label lies a belief that craft carries energy—that every handmade piece can empower its wearer.
When Creative Heartlands invited Una to produce a film showcasing her process, she sought a creative partner who could capture both the precision of her making and the emotion that drives it
The Challenge
Una wanted to reach an international luxury audience with content that reflected her design philosophy and craftsmanship. The project needed to:
- Portray Authentic Craft – reveal the discipline, detail, and meaning behind her work without over‑staging it.
- Translate Complexity into Story – communicate her brand’s emotional depth through clear, accessible storytelling.
- Deliver Multi‑Purpose Assets – produce a 3–4‑minute signature film plus short clips for social and web.
In her own words:
“We are desperately in need of concise portrayal of our branding through imagery and video… We have great stories to tell.”
Our Approach
Working collaboratively with Una and the Creative Heartlands team, Verver developed a story arc that intertwined process, purpose, and personality.
1. Discovery & Narrative Design
Through in‑depth conversations and pre‑interview planning, we mapped key themes—resilience, heritage, transformation—and structured a narrative that would invite viewers into her world.
2. Production & Cinematography
Over two shoot days in Una’s studio and a third in Verver’s, we filmed her hand‑crafting, sketching, and reflecting on her journey.
Intimate macro shots of tooling, stitching, and form.
Gradient lighting to highlight sculptural silhouettes.
Interview segments revealing the philosophy behind each creation.
Celebrity imagery and archival press were woven in to contextualise her international reach.
3. Post‑Production & Edit
We shaped the interview into a compelling three‑minute mini‑documentary and created multiple short edits optimised for Instagram, reels, and the website—each focused on a single emotional hook or product detail.
Results
The collaboration between Una Burke and Verver resulted in several new brand assets.
- Signature Brand Film
A 3‑minute hero video blending documentary tone with high‑end fashion aesthetics—used across Una’s website, funding showcases, and industry presentations.
- Social‑Media Cut‑downs
A suite of short clips highlighting process, philosophy, and product—ideal for ongoing content marketing.
- Global Audience Engagement
The video positions Una Burke Leather as both artisan and art form, resonating with international luxury and design media.
- Authentic Brand Storytelling
The film reframed craftsmanship not as production—but as purpose.
Conclusion
This collaboration exemplifies Verver’s approach to visual storytelling—merging strategy, empathy, and artistry.
By turning Una Burke’s process into a narrative experience, we helped translate handmade craft into a timeless digital asset that sells not just a product, but a philosophy.
If your brand has a story worth feeling—not just seeing—let’s bring it to life.
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